Times have changed and advertising and dissemination of information have grown over the years. Some things however remain constant and important for some people. The tactile pleasure of books and any other reading material continues to fascinate the select few.
Most young people have grown averse to paper in all its forms. However, College newspapers remain popular among the majority of college students. Traditional newspapers might be a dying trend, but college newspapers show no sign of disappearing any time soon. It takes a little more strength and persistence nowadays to get the attention of young people to read newspapers.
That said there is a great deal of information found in them. College newspapers carry information about the goings-on on campuses, events, special notices and any changes occurring at the college. For this reason, students will still read the newspaper. The information printed in the paper is sometimes even essential to their survival on campus.
College newspapers enjoy a large readership of close to 95%. This means that any time you place your ad in the paper nearly the whole student population on campus will read it. Now multiply that by the number of campuses that also have their own publication and publish your ad—talk about major advertising!
Students may read the newspaper but your ad must catch their attention. It should stand out from the other ads, otherwise it can easily get lost in the paper. College newspapers have the option of colored ads so use that to your advantage.
The cost of placing an ad in such a paper is not as high as in a mainstream newspaper so you can even have a full page spread to get the message across. Consider having an insert of your company profile and services as well.
All these campuses print large volumes of newspapers on a frequent basis. If you choose to advertise with them regularly or at many different locations, you may qualify for a high-volume discount. College newspaper advertising can help you reach a large population while reducing costs. With these economic advantages it is a great idea for any brand right now.
College students make up a large percentage of the total population that actually spends money. Their purchasing power is very profitable and should not be ignored. Provided your ad campaigns are engaging and captivating, you are bound to get an audience with them and it will pay off eventually. Print media can still be used, to your advantage, to reach the younger population.
Marketing and advertising are at the core of every business. Take some time to look at site to find out how to advertise your product to millions of college students.
