If you ask any radio advertising agency, they will tell you that creating the best radio advertisement is a series of steps that give your commercial, jingle, or series of advertisements the penetration that you want in today’s difficult radio market. Radio is also no longer confined to what you hear on a boom box or in your car. Radio is available on iTunes, online, and in the form of podcasts, and all of them are ripe for advertising. Some would say that this means more places to make your advertisement stick, but using these new mediums to the best of your or your radio advertising agencies’ abilities can be tricky.
Where Is Best to Advertise On the Radio?
This seems like a very large question. In fact, it is one of the simplest steps in creating an advertisement that stays with potential customers. Advertising on the radio is not nearly as generalized, so knowing where to go is much easier. Choosing a program that works well with your product or service is where you should advertise. If you are a company that makes some of the finest cookware, advertising on a cooking podcast or an NPR cuisine show may get you many more customers than advertising at the zoo or on your local radio station’s morning show. A radio advertising agency can help you find and target the best audiences for your product.
How Should I Advertise?
A radio advertising agency may say that this is an area where there are tons of options. In some cases, that may be true. However, in this world of new and diverse media, a jingle or funny commercial may or may not help you. When people hear the familiar strains of advertising, they now can simply change the channel, fast forward, or skip the entire advert all together. Consequently, if the listener feels like they are being informed rather than sold, or introduced instead of begged, they may choose to stay on and listen. Creating a trust with listeners and letting them know that you have something that may be interesting to them can go a long way towards attracting regular customers.
How Can I Inform Rather than Sell?
For specifics, having your radio advertising agency help you is most likely the best bet. However, some of the broad strokes should essentially be, why do you think someone should buy your product? How is your product superior to others? How will your wonderful product make your customers’ lives better? Distill those thoughts so that you and your agency may have a good chance of penetrating your market in a way you never have before.
