While a picture is worth a thousand words, a professionally designed website may be worth several thousand dollars; that is of course if you will be able to avoid the all-to-common mistakes that many small businesses make with their web design that can actually drive people away. Even though every website needs to be unique for the particular business, there are some general rules that can be followed.
Avoid being too Flashy
While flash animation has a place in the design of websites, it is not typically a great option for your homepage. When a customer arrives on your site, they expect to be met with helpful information about the services and products that you have to offer, rather than a slow-loading display of some type of digital animation. If you must use flash, do so sparingly and wisely.
Avoid Features that can strain the Eyes
If you keep your website simple, it can save you, as well as your customers, from frustration when trying to navigate the site. Use a font style such as Arial that is proven effective and easy to read. The background is another area to carefully consider when designing your website. Using a background with patterns or placing colored type on a black background can cause some people to seek a site that is easier to read.
Make it Easy
You should ensure that the navigation of your web design is similar to that of a GPS. When you arrange this wisely your visitors will be able to easily arrive at their desired destination – and actually enjoy getting there. Try to resist the urge to get excessively creative with this part of your web design. If you hide the navigation buttons in images or flash animation, customers will likely become lost or simply lose interest in your site altogether.
Don’t do too Much
Chances are you have come across a website that seems to offer everything. A web site that is cluttered will be overwhelming to visitors and make your business appear unprofessional. This will also reflect badly on your business. When you hire a professional website designer in Bay Area, you can feel confident that your site will appear professional and create a positive user experience.
The website that is designers will become your business “face” which means that you need a professional looking site that will encourage visitors to take a certain action or make a purchase.
