Social media plays an ever increasing role in how people interact with one another, as well as to how people interact with the world around them. This is true for younger children, adults and perhaps, more than any other group, young adults between the ages of 18 and 24. This is the target group for college advertising programs and it would be very difficult to plan a strategic and inclusive marketing campaign today that didn’t include some form of social media advertising.
Business and Social Media
Many businesses are unsure of how to incorporate college advertising, or advertising to target groups, using social media. They have a Facebook page and a Twitter account and some have even expanded to include Instagram, Pinterest and Google +. However, they are failing to actually manage their social media accounts and are largely treating these types of college advertising programs as a passive source of information about the company or product.
To make the most out of social media in your college advertising programs, consider the following tips and strategies. These can all be modified to meet your specific requirements and to help promote your product.
Offer Online or Mobile Contests and Giveaways
It is amazing how much more attention your college advertising will get if your social media campaign offers something of value. You can provide a link to print out a coupon or offer a sign up form for delivery of a free sample. You can run contests for the best photo that includes your product or the best new idea for how to use your product. Tapping into creativity, student participation and something of value is always a way to make your college advertising campaign go viral.
Focus on the Message and Time It
You only have limited space and time to capture your target audiences’ attention. Make sure the message on your social media college advertising program is attention grabbing, interesting and relevant. Stick to the basics and show why students need to have your product over the alternatives.
In addition, think about the best time to post your message. Most students are using mobile devices to view these messages, so sending them when students are in class or when they are busy socializing is not the optimal option. Timing the delivery of your college advertising social media post, tweet or message is just as critical as the message itself.
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