When you are choosing the perfect domain name for your business, there are many things to consider. Most people want the name customers type into the address bar to be the same or a slight variation of the actual company name. While this is a good marketing tactic, there are a few simple steps you should take to ensure any newly registered domains will work as well on the Internet as they do for your business name, including checking the search engines, determining the meaning of the chosen name and using appropriate keywords.
Check the Search Engines
Even if you know your name is available, do a Google search to determine if there are any names that are close to the name you are considering. You do not want someone to accidentally mistype your name in a search engine and end up at a competitor’s website without even realizing it. Try to make your domain name as unique as possible to enable you to keep your intended traffic.
Check Any Meanings
The name you choose for your business or newly registered domains might have significant meaning to you, but to others, it might have a completely different meaning. Check online for any meanings of the name you are choosing to ensure there are no connotations tied to it that you are unaware of and could offend potential customers.
Use Keywords
In the interest of search engine optimization, it is not a bad idea to incorporate a keyword or two into your domain name to help your search engine rankings. This is not the only tactic you will use to rank high so people can find you, but every little bit can help you gain more customers. Do ample research on the keywords that are appropriate for your business, including those your competitors use, to find the most effective domain name for your business.
Many people mistakenly think it is easy to choose a domain name. Just like your business name, newly registered domains take careful consideration. When you take the time to perform ample research on the search engines, you can learn a lot about the address you are considering. Think about any meanings that could ruin your image, as well as how to include any keywords into the name to increase your chances at ranking high in search engines, such as Google.
