Being able to see in real time what conference attendees are really thinking, learning and experiencing is always on the conference manager’s mind. It’s virtually impossible to look at a group of people and find out if something is really working for them or if they are mildly interested or really not interested at all, unless they are at the extreme end of either spectrum. However, if you are using a mobile event app you can have the ability to read your crowd accurately and effectively.
Survey Says
One option is to provide surveys on your mobile event app that can be completed during any session. These surveys can be set up to be included with the speaker information or you could pre-select surveys and send a push notification to attendees to complete the survey.
Survey questions are then completed right on the smartphone, tablet, iPad or mobile device and you get immediate access to their responses. Of course, since it is all done via the app analytics, it is compiled and grouped and reported out to you in easy to understand and easy to read statists and reports.
You can simply the surveys on your mobile event app to be yes/no questions, those are always going to be easy to complete for participants. Rating scales and multiple choice questions are also good options and long answer or text answer questions are also an option to consider.
Speaker Reviews
Another option to consider in a mobile event app when gathering data for future planning and conference evaluation is to ask attendees to complete speaker reviews This can also be an important consideration for speakers to find out what parts of their presentation were most interesting and which parts may have been to simple or too complex.
Using a ConBop mobile event app to do all the data collection and analysis is a time and energy saving feature. In addition, attendees are much more likely to complete short survey or review on their mobile device over a pencil and paper option.
