With the onset of COVID, more businesses saw the importance of creating an online presence. Statistics show that between 2019 and 2021, millions of companies made websites to showcase the goods or services they provide to their clients. However, how can one business stand out from the crowd? The secret is SEO marketing.
What is SEO Marketing?
SEO marketing is a modern technique allowing business websites to gain more traction in search engine tools like Google. There needs to be more than just creating a business website; you have to tailor-make the content in the website to suit your client’s needs for service, goods, and information. Here are a few tips that will help drive the numbers to the website.
Use of keywords
According to local SEO for small businesses in Florence, KY, keywords or key phrases are most commonly used when referring to an item. For instance, when considering buying a car, the keywords are cost, but purchase, car, vehicle, or motor. Therefore, if you are running a business website that sells cars, it is best to use search keywords to rank higher in the search engine profiles.
Optimize Page Speed
A page that takes forever to load is just as disappointing. First-time users are likelier to jump ship when a page takes too long to open. When designing a website, getting one with high speeds is best. Image size is the primary cause of low speeds; however, you should maintain the website quality.
