If you own a website, it is likely you have heard the term search engine optimization. If you are still unsure about what that means or are not sure how to fully implement it into your site, you could be missing out on a lot of potential traffic. If you are handling your own design or want to make sure the person you hire is doing a good job, you should know the top mistakes of SEO in Tampa, FL.
Too Much Flash
It is tempting to load your entire site with Flash capabilities, but the search engines do not like it. While it is okay to use a little bit throughout your site, filling every page with Flash could ruin your rankings. The search engines cannot index Flash, making your site drop rankings quickly. The content that is behind your animations will be ignored and your business will not be seen in the top results of the search engines.
Ignoring the Title
The title of your webpages is just as important as the content on the entire page. Many search engines look at the titles first before ever crawling the entire site. If you do not use the appropriate keywords in your titles to catch the attention of the search engines, your site could be ignored completely. The right tactics for SEO in Tampa, FL, will effectively use titles and then base the content on the title chosen.
Poor Content
Poorly written, or even worse, duplicate content can be the death of any website. Search engines want unique and relevant content on your site. This starts with the appropriate use of keywords and continues with the use of content that is useful to your audience. Your content should be updated often and should make use of the appropriate keywords to get the attention you desire.
SEO in Tampa, FL, can be a confusing phenomenon for anyone who is not well-educated in web design. It takes more than throwing some words on a page to get the traffic you desire for your business. You need to take your website design seriously, avoiding the use of too much Flash to gain the attention of consumers. In addition, you need to pay careful attention to the titles you use, as well as the content that is on your pages. The right combination of keywords, relevant content and proper layout can help you rank high and gain large amounts of traffic.
