There is no doubt that social media has an increasing role in everyone’s daily life. This is true if you are college student, a high school student, a parent or even a retired individual. However, when it comes to college advertising too many businesses and companies are assuming that this is the only effective and necessary option to get their company, brand and products out to students.
When considering the role of social media in college advertising and marketing there are some important questions to ask the company that is handling your campaign. By listening closely to the answers provided by the company you can determine if they really have a true understanding of how to effectively market your product to the college campus or if they are simply suggesting a one prong approach to your advertising campaign.
What is your Social Media Approach?
When asking a college advertising company about their approach to social media what you are really asking about is the emphasis that they will place on this aspect of the program and how they design and implement the campaign. Depending on the type of product that you are marketing the emphasis may change, and top companies can effectively assess the value of social media marketing versus other options that may be just as important.
A social media marketing program for college advertising has to be as well planned out as any traditional type of marketing strategy or campaign. Simply putting up a Facebook, Twitter, Instagram and Pinterest page is not advertising and is not going to have any significant results.
Instead, the company has to have a unique college advertising strategy for marketing that is designed specifically for each of the sites and will generate ongoing interest for your products and company.
YouTube and Video Marketing
Another great option for college advertising is a well-designed YouTube or other video marketing campaign. These short, informative, funny or entertaining videos need to be developed to be accessible and relevant to the college student while also providing real insight in to the benefits of your company and your products.
The more interactive, informative and original your college advertising using social media sites is the more effective it will be. They also have to be relevant to the students and designed in conjunction with more traditional marketing options to cover a wide range of multimedia advertising opportunities that are very unique to students.
To learn more about how to integrate social networking into your college advertising visit us at Namooh.com.
