Outdoor digital signs are a great idea. It is important to note though that there is wide variety of digital platforms and gadgets that have your audience’s attention at any given point. These include their laptops, phones, tablets and so much more. The truth is that you have just a few seconds to grab and keep their attention and you have to make the most of it. So what can you do?
The first thing you want to do is to connect with your audience though their emotions. In order to grab their attention and then hold it you will need to have a strategy that will definitely target an emotional connection. Appeal to a desire that they have deep within them and let that desire help them make the decision to make a purchase. Once you have their attention and a purchase you want to then inspire brand loyalty as well. So when you design your outdoor digital signs think creatively and find out if you want the person seeing it to become excited, nostalgic, sad and the like.
Connect with them at the level of their senses. The idea is to have a combination of sensory stimulations such as sight and sound. You may also want to find a way to work in smell, touch and taste to your digital advertising depending on the product you are trying to sell. A good idea could be to shock your client if you are looking to make a great impact. Not the kind of shock that makes their heart stop, but the kind that gives stimulation to all or most of their sensory elements at the same time. In one glance let the person see, hear, smell, taste and touch your product.
The last thing you want to be sure to do is to entertain your audience. Now that you have grabbed their attention and are holding it for a few seconds before the next thing clamoring for their attention breaks in, engage them. Let everything you do in your advertisement tell a compelling story. One of the best ways to connect is with laughter so tell them something amusing. Work with visuals that are considered dynamic and let you story entertain them. A catchy tune of catch phrase will have them singing under their breath for the rest of the day. Outdoor digital signs have the difficult task of drawing attention from every other competing thing.
Outdoor digital signs must compete with all the other things vying for your audience’s attention. They need to be able to grab your audience’s attention and keep it for success.
