If you still equate SEO (search engine optimization) with keyword density, you need to look very carefully at your current online store and how it is performing on the search engine rankings. In fact, SEO best practices have changed so dramatically, they are hardly recognizable from what they were a few years ago.
Bigcommerce SEO practices used by a top SEO company that specialize in ecommerce are constantly updated to work with the latest algorithms used by major search engines. This includes Google, Bing, Yahoo! and lesser known search engines.
Not Your Typical Website
A top company offering Bigcommerce SEO is not designed to create the same SEO services as those helping a company to promote a blog or information driven website. Ecommerce websites have less content driven pages, more carefuly selected tags and categories, highly attention grabbing landing pages and very detailed keyword selections that are aligned to link to other keywords.
Not the Same Old Same Old
One of the most common mistakes people who try to do their own Bigcommerce SEO make is using highly repetitive content, descriptions and tags. There are listing techniques and tags that you can use to help eliminate this concern and avoid being targeted by search engines for high levels of duplicate content.
Only trial and error will help the average online merchant learn what works and what doesn’t. Using a specialized service that can create an effective Bigcommerce SEO campaign for your website is the best option.
In addition to the points mentioned above, and somewhat similar to other types of SEO for all websites, Bigcommerce SEO needs to have new and original content added on a regular schedule. This can include blogs or relevant stories about the product, but they have to be original and designed with specific keywords in mind to boost your ranking on search engines.
