Gone are the days when potential customers would find you in the phone book. Search engines like Google, Bing and Yahoo! are the new concierges for businesses in every industry. The challenge now is not, “Do I list in the yellow pages or the white pages?” The challenge now is “How do I get my company’s website to show up on the first page of online search results?” That is where a professional NJ SEO company can help you.
What Is SEO?
SEO stands for search engine optimization. It represents the process companies follow to appease the search engines by following the “rules” the search engines use to find the most relevant sites for specific searches. Because search engines like Google are automated, the search is based on a highly sophisticated computer program that enforces whatever “rules” the search engine creators deem necessary to provide the best results.
Basic Search Engine “Rules”
In order for your website to be found and ranked highly, you should be following at least these basic SEO guidelines.
- Keep your website updated with current information.
- Make sure your website loads relatively quickly or the search engine spiders will grow impatient and look elsewhere for the desired information.
- Have links from outside sources that point to your website. These could, and oftentimes should, include your company’s social media accounts.
- Include the keywords you think potential customers will use to find you naturally within the content on your website.
- Incorporate videos with your keywords onto your site. Search engines tend to rank videos higher in the search results than textual content ranks.
How an NJ SEO Company Can Help
Because SEO companies understand the gist of the rules, although nobody other than the search engines themselves know all the ins and outs of how searches are performed, they can help you by performing any number of the following functions:
- Evaluating your site as it is now and prioritizing where you could make improvements.
- Providing writers who create new content regularly so your site is viewed as current and relevant by search engines.
- Building backlinks, or links from other websites that point to your company.
- Determining the keywords that would be most likely to perform best for you and those that won’t.
Online marketing can be confusing if you don’t know the tricks of the trade. Hire an NJ SEO company to help you navigate the online world and appease the search engines.
For help with search engine marketing management by experienced professionals, contact company to see how they can help your website work for you and appease the search engines.
