Running a business in Asheville is more than just a job, particularly for a small business owner. It is critical to be able to get your website in front of your target audience, which means ensuring your business is in a prime location on Google search engine results pages.
While you will not be able to get to the top overnight, having an effective Asheville SEO (Search Engine Optimization) strategy is the most effective way to move up the search engine results. This can be surprisingly fast, with results in weeks or months, if a professional service is involved in planning and implementing the right strategy for your business.
If your website is more than a few years old, and definitely if it is more than 10 years old, it is essential to have it audited to see how it performs with regards to keywords and the necessary information for the Google algorithms.
The Wrong Keywords are Hurting You
Not choosing the right keywords for your website is not just limiting your ability to attract the right customers; it is negatively impacting your results standing. Bounces, which occur when someone goes to your website and bounces right back to the search results or another website, further drops your website down the list.
Keyword Stuffing
In the past, using keywords in specific frequencies was an effective strategy. Today, this type of SEO strategy will also be flagged by the search engines, resulting in your website being pushed to the bottom of the results page.
Failing to Have the Right Links
Having links to other websites of authority is a benefit to your website. These are essential elements in any SEO strategy. Links help your brand to get recognized and become trusted. The right links on your website are critical in bringing in your target client or customer in Asheville or beyond.
