In the premier new media and optimization conference, PubCon, some startling statistics and suggestions were brought to light. Such as, 80% of all searches on the internet are for information purposes. Thus, a good strategy is to direct the visitor to a page that answers their question rather than a purchase page which is not useful to them at that point of time. On an average, visitors to your websites are leaving the landing pages after glancing at them for 0-8 seconds. That is the window of time you have to attract the potential customer into exploring more of your website or even making a purchase. Your landing pages are your call to action pages, therein is your chance to double your conversions rather than sending all the clicks to your home page. Successful landing page optimization has been known to greatly increase conversion rates.
Ways to Achieve Successful Landing Page Optimization
All pages of your website should be designed and presented according to products and services you offer and your target audiences. However, there are some common tips for land page optimization:
Content: Choose the keywords carefully and then make sure that they are in sync with the products and audiences. Be clear and precise in your content and give strong headlines that can attract readers to spend time on the landing page. Bullet points rather than long running copy is ideal and give tips, features or benefits of your products that will attract the customers.
Don’t glare and distract: Keep the page design clean and organized, too gaudy a design that has special effects, will only lead to the distracted customer closing the site. It is almost a lack of control one experiences if the landing page takes over your computer screen.
Call to Action: Customers are looking for more information or products all the time, offer multiple links and calls to action throughout your landing page. Remember you are trying to funnel down the customer to your product, so don’t offer distractions. The calls to action must be specific to your services.
Simplicity is Key: Focused and simple pages that solve the visitor’s purpose of clicking on your link are important. Offer links in strategic places but don’t overload them to wow them, it usually backfires.
Pitch it to them: Sell the product, however subtly or garishly depending on your customized needs but make sure you don’t lose vision of your end focus which is to increase conversion rates and enhance business. Study the reading patterns of people around you and try to customize the page to take them to your product. Test it for landing page optimization before you launch the website.
Get landing page optimization services from a high quality service provider. There are several black hat ways of attaining such optimization but they come at the cost of disrepute for your business. Ensure a credible and professional image for your website and business with quality service providers who also evolve with the dynamic guidelines of search engines.
Entrust www.eBrandz.com with your landing page optimizationservice requirements. They are also reliable service providers SEO, SMO and Pay per click management services. They aim to increase web traffic and sales for their customers by delivering high quality work.
