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Search engine optimization (SEO) is one of the most effective digital marketing tools available for attracting attention to a website. Experienced real estate agents and agency owners know that it is necessary to have a constant stream of traffic taking a look at the new properties listed on the site. If the site does not come up on the first page of results when a consumer looks for a real estate agent, agency or property type on Google, then people are unlikely to navigate to the site.

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